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HCSM Review #54: Creativity in Social Media

          Welcome to the 54th edition of HealthWorks Collective’s Healthcare Social Media Review, a biweekly peer-reviewed blog carnival for published posts about social media use in healthcare. In...

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Are Wearables Over?

        Fast Company recently asked, “Are wearables over?” Reportedly, one-third of Americans who bought a wearable product stopped using it within six months. And although one in ten owns some sort...

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DTC Campaigns for Sensitive Medical Conditions

Earlier this year, Astellas rolled out a campaign for its overactive bladder (OAB) drug Myrbetriq featuring a cartoon bladder that nags at an older woman to stop what she’s doing and go to the closest...

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Pharmacists – An Increasingly Critical Marketing Target

          RxEdge published an infographic in PM360 on the role of pharmacies in the healthcare system and patients’ perspectives and satisfaction in relation to pharmacies. The data are very useful...

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The Future of Patient-Centric Care: Concierge Medicine

        Mayo Clinic is now offering unlimited access to its nurses through a subscription-based smartphone app that provides 24/7 health care assistance. For $49.95 a month, users can access real-time...

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Best of the Best in Pharma Social Media

            Although pharma is still experiencing growing pains in social media, several healthcare companies stand above the rest in social media performance. A recent study of 14 pharma companies’...

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Marketing to HCPs in China

        According to Manhattan Research, 80% of physicians in China now own or use smartphones for professional purposes – roughly the same as in the U.S. The research group also found that more than...

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New Creative Experience for Sunscreen

        A recent Nivea campaign in Brazil is a great example of thinking about the whole customer and providing value beyond the brand/product. Nivea with agency FCB Brazil created print...

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Lessons Learned from the Nike+ Fuelband Exit

        According to a May 2014 CNET report, Nike recently laid off a majority of their Fuelband staff, which signaled the end of the Nike+ Fuelband. This came only two years after Nike launched the...

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Improving Health Outcomes via Social Media

              Social networks like Facebook and Twitter, and specialized websites like PatientsLikeMe and I Had Cancer, are improving health outcomes every day: Continuing the conversation: Patients...

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